YARATICI DÜŞÜNME VE FIRSAT TANIMLAMA ESNASINDA GİRİŞİMCİLER VE GİRİŞİMCİ OLMAYANLARIN BEYİN AKTİVİTELERİNİN KARŞILAŞTIRILMASI

The main purpose of this study is to try explain entrepreneurship within the framework brain-based approach (neuroentrepreneurship). In our study, we examined creative thinking and opportunity recognition, which are two characteristics that frequently used define entrepreneurs. Data were collected using Electroencephalography (EEG). sample research consists 35 participants (entrepreneurs non-entrepreneurs). Research data analyzed with WINEEG SPSS programs. findings indicate there differences between brain activity entrepreneurs non-entrepreneurs during recognition. addition, it has been observed different neural networks in brains entrepreneurs, especially